Google AdSense Changes for the Better
Today, a lot of poor quality sites (MFA - Made for AdSense) participating in the Google AdSense program have been removed and had their accounts terminated. Typically, such sites are full of AdSense ads with content scraped from Wikipedia and are advertised through the AdWords network for traffic. They place bids on cheap keywords and serve higher paying ads on their pages, profiting on the price difference. This business model is called arbitrage, and webmasters operating this way litters the AdSense network with low quality and low paying ads, ruining it for others.
During the middle of May, some of these people received the following email from Google:
Hello,
Our specialists regularly review partners participating in the AdSense network. After a thorough review of your account, our specialists found that your business model is not a good fit for the AdSense program.
As we’re no longer able to partner with you, your AdSense account and any related AdSense accounts will be disabled on June 1st, and ad-serving will cease at that time.
Please rest assured that you will receive payment for all outstanding earnings in accordance with the standard AdSense payment schedule. However, you are not eligible for further participation in the AdSense program.
Thank you for your understanding.
Sincerely,The Google AdSense Team
It is great to see that Google is taking steps towards helping the honest, skilled and hard working publishers. The riddance of the MFA sites will make the internet a better place for everyone.
What does this mean for publishers?
I don’t know if it’s coincidental or not, but it was just days ago my main AdSense income website got smart priced to a even higher degree, causing average pay per click to fall to 1-2 cents, from the previous 7 cents.
Three days ago, I redesigned that site and had a new, better ad placement, PPC rose to 7 cents again. Today has been crazy, PPC has gone up to 12 cents. Also, I don’t think I’ve ever made this much at this time of day before, so hopefully I will peak again. 
Has anyone else noticed any improvements in AdSense earnings?
June 1st, 2007 at 3:57 pm
Yay, that’s great. I’d like to see myspace resource sites and proxies get banned soon
June 1st, 2007 at 4:44 pm
I still think it is odd how Google shuts down the entire AdSense account, rather than just the specific site(s) that they no longer want to partner with.
- Martin Reed
June 1st, 2007 at 5:20 pm
It’s true that people doing MFA arbitrage could have legitimate websites as well, but I think most of these people learned about AdSense/AdWords arbitrage from some get rich quick e-Book.
I don’t know how else to put it, but I think Google made the right decision.
June 1st, 2007 at 5:35 pm
You’re still far behind Carl, it’s good to see that you’re making some progress though; you’re roughly at the same PPC as myself, doing 13 cents right now.
June 2nd, 2007 at 5:15 am
My Google earnings have been going down the last couple of months. I hope it will improve from now on. Anyway, good to see that your earnings are going up
June 6th, 2007 at 10:16 pm
Good thing your earnings are going up! mine have been going down