Personal Blog of Carl Pei

While many people discuss the Digg effect, there is little mention of another strong force that can give your website a real boost; Engadget.

Engadget is the world’s largest blog, period. Owned by the Time Warner Media empire, it’s number one on Technorati and receives more than 8 million unique visitors a month. Getting one of your articles featured there will guarantee traffic.

My site Meizu Me would get around 300 visitors a day 10 months ago, and it came to a stop - it got really hard to raise traffic. Then I started to write news articles of higher quality and submit them to Engadget, and occasionally, they would get featured. As time went by and the staff got familiar with the website, more and more articles were accepted and nowadays I no longer have to submit, they’ll visit now and then and add the news themselves. Today, traffic is around 5,000 visitors a day, a 17x increase from before. This isn’t all due to Engadget of course, but one certainly can’t neglect it as a big contributing factor.

The key is quality. If you write some garbage and submit it, and it doesn’t get accepted - it will be much harder next time because they already recognize your name/domain. To give you a better grasp of what works and what doesn’t, I’ll provide another example.

A few weeks ago, an article on my China Blog was featured on Engadget. Now what does China have to do with Engadget? A lot, actually. I was visiting the local computer market here in Zhuhai where i found a fake Engadget booth, and quickly moved out of visible range and snapped a photo. See the Engadget post here.

So you see, you don’t have to have the latest insider tech news to be featured on Engadget. All you need is a little creativity, some thought and humor (recommended, but not required). Good luck!

This entry was posted on Sunday, September 9th, 2007 at 6:21 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.